Tag Archives: Myer

Reviewed: L’Oreal Base Magique Primer + a little bit of L’Oreal Colour Riche Nutri Shine

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I have to admit here I'm a sucker for advertising – I will buy a product (whether I need it or not) based on a good ad.  I'm also a sucker for a sale – so 25% off something is a great saving – no matter what it is.

My love of primer knows no bounds – so when faced with wanting to try the new L'Oreal Base Magique primer,  and Myer offering L'Oreal products at 25% off – I knew this was a product that was going to make it onto my face between my moisturiser and my foundation!  Now – I have to tell you up front that it took me 3 trips to Myer in the Queen Street Mall to purchase this product.  Anyone who knows me knows that I have neither time nor patience to put up with bad customer service, and if Myer does only one thing well it is bad customer service.  On 2 lunchtimes in a single week I picked up the Base Magique and the lipstick (see below) and stood at the counter waiting…waiting…waiting.  I then returned both products to the shelf and walked out.  You'd love to hear me say third time lucky wouldn't you?  But no – even on the third attempt I waited for ages to be served, but Myer were lucky that I was in a great mood that day and my patience seemed to stretch endlessly.
 
So - L'Oreal Base Magique.  It's not like my usual Napoleon primer.  It's also not like the Maybelline or Revlon silicone-type primers.  This is a very different velvet-like product, very much like Avon's only primer, Magix Face Perfector.  Base Magique claims to make lines and pores invisible, but on my 50-something skin L'Oreal is really talking up a miracle that isn't going to happen.  The packaging urges you to warm it between your fingers before rubbing onto your face, which does work very well.  It says you can wear it with or without makeup, but the effect without makeup is really only dull, matt skin.  So I'm seeing Katherine next week and I'm going to pass this onto her to get a younger opinion. 
 
I'm wearing this with my Clinique Even Better foundation on top, and I have to say it gives a nice soft effect.  I've also given up putting loose powder over my foundation, as it really doesn't need it with the Base Magique, so I suppose it's saving me time in my morning routine as well.  And it still gives my make up it's staying power during the day.  So, as a primer, it's doing a good job.
 
At full retail Base Magique is $29.95 for 15ml.  As I say, it's very similar to the Avon product, which at full price is $39.99 for 30ml, but in the catalogue on special it's only ever $29.99.  You weigh up the difference.
 

 

 

 
But let me tell you about the lipstick.  Ever since Samantha Smith blogged about L'Oreal Colour Riche Nutri Shine lipsticks that "nourishes like a balm and shines like a gloss with a royal jelly and Shea butter enriched formula" I was lusting after one.  So with Myer's aforementioned 25% off, one of those babies was going home with me.  I chose Sheer Papaya, full retail $22.95. 
 
It is so gorgeous that I have nearly worn it out.  Can't go anywhere without it – love it for formal or on the week end.  Have to agree with Samantha – I'm using it more than the Revlon Lip Butters.  Gorgeous product – gorgeous packaging – really great to wear.  It's my current favourite. And with winter lips always feeling dry, the royal jelly and shea butter are a life saver.  Beautiful….beautiful….beautiful…..
 

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Estee Lauder and The GWP

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Estee Lauder has long been credited as the business woman who started the 'Gift with Purchase' idea, way back in the early 1930's. As co-creator of the famous Estee Lauder line, she first gave handbag-sized samples to friends, and to the rich and beautiful, to introduce them to her products.  Not only was she a good, strong business leader, but she knew how to get the products into department stores and into the hands of their intended market.

And she understood women, stating "Beauty is an attitude.  There's no secret.  Why are all brides beautiful?  Because on their wedding day they care about how they look.  There are no ugly women – only women who don't care or who don't believe they're attractive."

Today there are a number of cosmetic companies that do the GWP special – Estee Lauder, Lancome, Revlon, Clinique, Elizabeth Arden, Clarins – and the list goes on.  They also do the rounds of the department stores.  If you miss the GWP at Myer, you can pick up a similar one a month or two later at David Jones (and even Terry Whites is now getting in on the action).

And I've done them all. I do have favourites, but none are exclusively targeted. Amongst my friends, I am known as the GWP queen.  I love the excitement of new products.  A new make-up or toiletries bag (I end up with so many I give them away to a charity that makes up toiletries packages for children taken into care). Tiny products that are great to use when traveling.  New seasons lipstick colours.  Cosmetics brushes. Mascara, eyeshadow, blush, skincare, and so on and so on.

I haven't bought a new blush, mascara or eyeshadow for decades, as I get them all in GWP packs.  Clinique always includes a small High Impact Mascara in Black which I love, and it means that I can hygienically replace it every 6 to 8 weeks.  I have baskets in the bathroom cupboard (called the 'shop' by my daughters) full of small and full-sized products.  I  love them, I use them, sometimes I do a bit of a stocktake, and sometimes I give them away.

I believe life is too short to not enjoy skincare and makeup.  I love it – but most of all I love the thrill of the chase when I hear there's a new GWP that has hit the streets!  If you've never indulged I'd urge you to try it just once.  It's like a special gift for no reason at all, and you never know, you may just find a new product that is just perfect for you.

 

 

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